关爱涪陵社区孤寡老人活动策划书
关爱涪陵社区孤寡老人活动策划书
一、活动主题：关爱长辈尊老敬老二、活动背景：
当落日的余晖挥洒在身上时，你是否会情不自禁地发出这样的感慨“夕阳无限好，只是近黄昏”，也许这只是“为赋新词强说愁”般的感慨，那是因为我们正处在人生美好的青春年华，根本无法了解和体会已近暮年的孤独和悲凉。老人们，尤其是那些失去亲人的孤寡老人，他们没有子女承欢膝下，赡养尽孝，没有老伴相伴左右，共享天伦，风烛残年的他们，有的甚至还承受着疾病的摧残折磨，身心俱疲。尊老爱幼是中华民族的传统美德，孤寡老人作为社会的弱势群体，越来越被人们所淡忘。作为当代大学生党员，我们要用自己的行动来呼吁更多的人来关心和帮助这些老人们，发掘人们身上消失了的爱心。“但得夕阳无限好，何须惆怅近黄昏”，相信有了你我的关爱，老人将不再寂寞。为此，化学化工学院学生党支部将负责开展此项活动。三、活动目的及意义：
1、慰问社区孤寡老人，给他们送去一份关爱和温暖，让他们感受社会大家庭的温暖；
2、弘扬中华民族尊老敬老的传统美德，共建和谐社会，展现长江师范学院深厚的人文关怀，增强大学生党员的社会责任意识与奉献意识；
3、进一步提高大学生的思想素质，锻炼学生的组织和实践及社会交际能力，发扬志愿精神。
四、活动时间：201*年4月（具体时间待定）五、活动流程：
1、前期准备
①对个人策划进行支部讨论，进行修改和补充，并安排有关事项，使之成为集体策划；
②将最终策划上报书院相关领导，征得其指示和批准；
③在校内号召学生进行爱心募捐，筹资为老人买些生活用品（待定）；
④确定走访对象（可通过地方政府、街道办事处、居委会、村委会进行确定）；
⑤根据被确定走访的孤寡老人的户数将本次活动参与者分成数个组，一对一分配，确定一个负责人，再由各组负责实地考察，确定行走路线。
2、活动当天
⑴集合，出发（时间待定）；
⑵按分组到目的地后，问候老人，说明来意,向老人们送上代表我们学院和党支部成员心意的礼品（待定）；
⑶小组成员围绕本次活动的有关要求,与老年人展开交谈,了解老年人近年来的生活情况和面临的困难等；
⑷向老年人提出我们的请求,请求由小组成员为其家中搞一次大清洁,帮助其收拾打扫。（也可是家务活，视情况而定）；
⑸在收拾过程中，组员们可根据清洁工作量，安排一两名成员与老人聊天，待清洁完毕后，所有成员围在一起倾听老人们讲过去的事；
⑹待与老人的交谈结束以后,组内负责人向老人真心祝福；⑺活动结束后，全队成员为老人们合唱一首《》；再与老人们合照留念后，按原路返回。3、注意事项
(1)行为举止要大方得体，注意措辞用语，切忌在老人住处喧哗，注意活动中老人们的情绪。
(2)表情。时刻保持面带微笑。初次见到老人，亲切招呼：“爷爷、奶奶们好！”
(3)身体语言。身体与老人保持平衡或弯下腰交流。说话时，眼睛要看着老人，或时不时的点头，表示认同老人说的话，不要冒然的打断，还可握住老人的手等等。
(4)聆听。老人的性格也不一样，有的忧郁，有的沉迷往事，有的唠叨，有的爱发号司令，有的爱交际……要耐着性子去听老人说话，理解老人想表达的意思。注意老人的表情、语气、身体语言，要多听，少发表意见。
(5)话题。如何展开话题是非常重要的，有很多同学都不知道开口去说些什么，认为很难。根据个人了解，我觉得有个非常简单的方法，易于大家学习。也就是要多问！先问些简单的问题。问问老人姓什么，怎么称呼？在这里生活多长时间了？然后问深入一些。比如，每天都做些什么？平时有哪些人来看您？喜欢看电视么，哪些频道？……由浅入深，慢慢发现老人的喜好。
比如有老人爱说自己的孙子如何可爱调皮，那我们可以多问问老人孙子的一些情况，这时老人会很兴奋的。要“投其所好”的问，避免问一些老人比较敏感、不喜欢的话题。
(6)清扫房间时一定要将物品放回原处，不要改变它们的原来布局。
(7)参加活动的同学必须衣着整洁，且必须带上各自有效的学生证件。
(8)如出现恶劣天气,影响活动进程,另行通知。
六、经费预算
七、活动参与对象：八、活动总结
扩展阅读：涪陵策划
涪陵博宇帝都全程策划方案第1页共88页antai涪陵博宇帝都全程策划方案策划机构：北京一品风格企业策划有限公司","p":{"h":21.412,"w":10.706,"x":106.987,"y":736.294,"z":182},"ps":{"_cover":true,"_enter":1},"t":"word","r":[8]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策划案第2页共88页目录前言第一部分商业市场分析和商业物业市场定位一、项目概况1．项目简介2．经济技术指标二、市场分析1、涪陵充满希望的沃土（区域经济状况简析）2、商业市场分析3.市政规划及涪陵商业布局走向4.SWOT分析三、商业物业的市场定位1．定位原则wenku_3({"font":{"c25ae7b665ce0508763213210010003":"宋体","c25ae7b665ce05087632132100201*3":"TimesNewRoman","c25ae7b665ce0508763213210030003":"宋体","c25ae7b665ce0508763213210060003":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,11,12,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,8,9,10,12,3],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*3"}},{"t":"style","c":[6,7,8,9,10,11,12,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210030003"}},{"t":"style","c":[8,9,10,12,7],"s":{"font-family":"c25ae7b665ce0508763213210010003"}},{"t":"style","c":[8],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[9],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.192"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce0508763213210060003"}},{"t":"style","c":[12],"s":{"letter-spacing":"-0.165"}}],"body涪陵博宇帝都策划案第3页共88页2．业态定位必须考虑的因素3．业态定位4．档次定位5．概念定位6．商业物业目标投资者和经营者定位第二部分业态功能分区和产品规划建议一、商场各楼层功能分区1．主力店建设2．设立主题商场3．楼层功能分区二、产品规划设计建议1．规划建议的基本原则2．规划建议3．通过合理规划可设计出以下卖点三、价格定位建议第三部分经济效益分析wenku_4({"font":{"c25ae7b665ce0508763213210010004":"宋体","c25ae7b665ce05087632132100201*4":"TimesNewRoman","c25ae7b665ce0508763213210030004":"宋体","c25ae7b665ce0508763213210060004":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[1,6,7,10,13,14,2],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*4"}},{"t":"style","c":[6,7,9,10,11,13,14,5],"s":{"bold":"true"}},{"t":"style","c":[7,10,13,14,6],"s":{"font-family":"c25ae7b665ce0508763213210010004"}},{"t":"style","c":[7],"s":{"letter-spacing":"-0.144"}},{"t":"style","c":[5,6,7,9,10,11,12,13,14,8],"s":{"font-size":"21.412"}},{"t":"style","c":[9],"s":{"font-family":"c25ae7b665ce0508763213210060004"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.231"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce0508763213210030004"}},{"t":"style","c":[11,12],"s":{"font-family":"c25ae7b665ce0508763213210030004"}},{"t":"style","c":[13],"s":{"letter-spacing":"-0.192"}},{"t":"style","c":[14],"s":{"letter-spacing":"-0.289"}}],"body涪陵博宇帝都策划案第4页共88页一、项目收入估算表二、成本构成三、损益表四、盈亏平衡点分析五、敏感性分析1、成本变化对收益的影响2、销售价格变化对收益的影响3、销售率对收益的影响第四部分商业物业的市场推广一、市场推广的战略构思1．全面营销战略2．全面品质管理战略3．品牌营销战略二、市场推广阶段性划分wenku_5({"font":{"c25ae7b665ce0508763213210010005":"宋体","c25ae7b665ce05087632132100201*5":"TimesNewRoman","c25ae7b665ce0508763213210030005":"宋体","c25ae7b665ce0508763213210060005":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,9,10,3],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*5"}},{"t":"style","c":[6,7,8,9,10,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[6],"s":{"font-family":"c25ae7b665ce0508763213210060005"}},{"t":"style","c":[9,10,7],"s":{"font-family":"c25ae7b665ce0508763213210010005"}},{"t":"style","c":[8],"s":{"font-family":"c25ae7b665ce0508763213210030005"}},{"t":"style","c":[9],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[10],"s":{"letter-spacing":"-0.256"}}],"body涪陵博宇帝都策划案第5页共88页1．市场推广阶段性划分2．各销售阶段的推广要领三、品牌建立与传播1．项目品牌形象设计2．售楼部的包装3．品牌传播4．品牌维护与品牌提升四、销售推广策略1．实施全面品质管理2．引入品牌物管顾问3．引进品牌商家，设立主力店4．整体招租和商铺分零销售并举5．旺铺拍卖6．统一经营，保租销售wenku_6({"font":{"c25ae7b665ce0508763213210010006":"宋体","c25ae7b665ce05087632132100201*6":"TimesNewRoman","c25ae7b665ce0508763213210030006":"宋体","c25ae7b665ce0508763213210060006":"TimesNewRomanBold"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce0508763213210010006"}},{"t":"style","c":[0,1,3,4,5,6,7,8,9,10,11,12,2],"s":{"color":"#000000"}},{"t":"style","c":[1,7,8,11,3],"s":{"font-family":"c25ae7b665ce0508763213210010006"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*6"}},{"t":"style","c":[6,7,8,9,10,11,12,5],"s":{"bold":"true","font-size":"21.412"}},{"t":"style","c":[10,6],"s":{"font-family":"c25ae7b665ce0508763213210030006"}},{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个行政村的农村集体和私营企业201*年固定资产投资完成额为5055.96万元，上年同期为4803.42万元，同比增长5.26%。（9）涪陵区住房公积金突破亿元截止201*年底，全区住房公积金归集突破亿元大关，累计归集公积金10060万元，201*年全年新增公积金3339万元。（10）涪陵区个人所得税突破4000万元涪陵区到去年10月底止，全区入库个人所得税4292万元，同比增长88.18%，增收1910万元。预计全年可征收个人所得税5000万元左右。（11）涪陵区城乡居民储蓄余额突破40亿wenku_14({"font":{"c25ae7b665ce050876321321001000e":"宋体","c25ae7b665ce05087632132100201*e":"TimesNewRoman","c25ae7b665ce050876321321003000e":"宋体"},"style":[{"t":"style","c":[1,5,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001000e"}},{"t":"style","c":[1,7,12,14,17,20,27,28,2],"s":{"font-family":"c25ae7b665ce050876321321001000e"}},{"t":"style","c":[0,1,2,5,6,7,10,12,13,14,16,17,18,19,20,26,27,28,3],"s":{"color":"#000000"}},{"t":"style","c":[1,2,7,8,12,14,15,17,20,22,27,28,29,4],"s":{"font-family":"c25ae7b665ce050876321321001000e"}},{"t":"style","c":[5],"s":{"font-family":"c25ae7b665ce05087632132100201*e"}},{"t":"style","c":[7,10,12,13,14,16,17,18,19,20,26,27,28,6],"s":{"font-size":"21.412"}},{"t":"style","c":[12,14,17,20,27,28,7],"s":{"font-size":"21.412"}},{"t":"style","c":[7,12,14,15,17,20,22,27,28,29,8],"s":{"font-size":"21.412"}},{"t":"style","c":[6,7,8,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,9],"s":{"font-size":"21.412"}},{"t":"style","c":[13,16,18,19,26,10],"s":{"font-family":"c25ae7b665ce050876321321003000e"}},{"t":"style","c":[10,13,16,18,19,23,24,25,26,11],"s":{"font-family":"c25ae7b665ce050876321321003000e"}},{"t":"style","c":[12],"s":{"letter-spacing":"-0.42"}},{"t":"style","c":[13],"s":{"letter-spacing":"-0.305"}},{"t":"style","c":[14],"s":{"letter-spacing":"-0.385"}},{"t":"style","c":[14,15],"s":{"letter-spacing":"-0.385"}},{"t":"style","c":[16],"s":{"letter-spacing":"0.544"}},{"t":"style","c":[17],"s":{"letter-spacing":"-0.578"}},{"t":"style","c":[18],"s":{"letter-spacing":"-0.032"}},{"t":"style","c":[19],"s":{"letter-spacing":"-0.214"}},{"t":"style","c":[20],"s":{"letter-spacing":"-0.33"}},{"t":"style","c":[22,23,25,21],"s":{"color":"#0000ff"}},{"t":"style","c":[22],"s":{"color":"#0000ff"}},{"t":"style","c":[25,23],"s":{"color":"#0000ff"}},{"t":"style","c":[25,26,24],"s":{"letter-spacing":"-0.58"}},{"t":"style","c":[25],"s":{"letter-spacing":"-0.58"}},{"t":"style","c":[26],"s":{"letter-spacing":"-0.58"}},{"t":"style","c":[27],"s":{"letter-spacing":"-0.495"}},{"t":"style","c":[28],"s":{"letter-spacing":"-0.289"}},{"t":"style","c":[29],"s":{"letter-spacing":"-0.361"}}],"body涪陵博宇帝都策划案第14页共88页涪陵区今年城乡居民储蓄存款持续增加，双双跃上新台阶：3月末城乡居民储蓄余额达到40.21亿元，比年初增长7.4%，城镇居民储蓄余额和农村居民储蓄余额分别突破30亿元和10亿元关口，城镇居民存款达30.01亿元，比年初增长8.6%，农村居民存款达10.2亿元。（12）全区个体私营企业去年纳税突破六千万元目前，全区个体工商户累计已达17800户，私营企业达538户，个体私营经济从业人员突破3万人。个体私营经济的发展壮大，有力地支持了地方财政，201*年，全区个体私营企业纳税6625万元，比上年增长52.7%，占全区财政总收入的7.1%，占重庆市个体私营企业税收总额的6.13%。（13）金融机构加大对涪陵区经济建设的资金投入，个人消费信贷稳步增长全区金融系统贯彻国家货币信贷政策，多方组织资金，利用直接贷款、商业信用、上级行直贷点贷等形式加大对基础设施建设、重点行业、重点产业及高新技术产业的资金投入,全年投入各类贷款15.1亿元，有力地支持了经济的发展。201*年涪陵区各国有商业银行个人消费贷款余额为22658万元，201*年各项贷款增幅为9%，消费贷款增幅为17%，到今年初，各项贷款增幅为12%，消费贷款增幅为22%。消费贷款的增速明显高于各项贷款。（14）涪长高速公路改善了涪陵的交通环境":[{"c":{"ix":0,"iy":0,"iw":1194,"ih":822,"wap":{"ix":0,"iy":0,"iw":1194,"ih":824}},"p":{"h":822,"w":1194,"x":36,"y":36,"z":719},"ps":{"_vector":1},"s":null,"t":"pic"},{"c":"涪陵博宇帝都策划案第15页共88页涪长高速公路是重庆主城区通向重庆东部的大通道，也是两区县改善投资环境，迎接西部大开发的战略通道。涪长高速公路使涪陵与重庆主城区的距离缩短约13公里，特别是全长2500米的黄草山隧道贯通，使往来车辆免去了翻山越岭之苦，行车更为安全、快捷，涪陵及三峡库区与重庆主城区联系更为密切。（15）人民物质文化生活提高情况指标名称城乡居民收入水平农民人均纯收入在岗职工年均货币工资城镇居民人均可支配收入每人每年生活消费(当年价)全区居民消费水平元单位1995年1998年1999年201*年元元元110539863674154416926055505221121789748753572257185083705646247115涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":248.82,"y":65.023,"z":864},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第16页共88页农业居民非农业居民住房面积城镇居民平均每人使用面积城镇居民平均每人居住面积农村居民平均每人住房面积教育每万人拥有大学生每万人口在校学生元元1057352513035081---10.726.26013131376538616.4011.4424.876013771493579117.4712.1028.226114529.0---20.12人人60115516涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":262.32,"y":65.023,"z":784},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第17页共88页储蓄年末城乡居民储蓄余额平均每人储蓄存款余额卫生每万人口拥有医院病床数每万人口拥有医生数物价居民消费价格总指数(以上年＝100)万元148969元张人％139918.714.8117.5255843317882374191234820.514.0101.7289820.614.498.0338820.814.497.517涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":242.07,"y":65.023,"z":655},"ps":{"_cover":true},"t":"word","r":[5]},{"c":"第18页共88页商品零售物价总指数(以上年＝100)％115.098.799.197.0（16）“九五”期间社会消费品零售总额单位:万元社会消费品零售总年份额1996199719981999122587144184164078179278218901629126566197141975028938175726738国有经济集体经济私营经济684152635857152个体经济2473432101467846740418涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":262.32,"y":65.023,"z":217},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第19页共88页201*2、商业市场分析（1）涪陵区商业业态分布及租金水平①商业业态分布1971061875973041978573748涪陵区的商业主要集中在兴华中路（高笋塘转盘至黎明路转盘）、高笋塘路、广场路、人民东路（南门山至红豆夜总会段）和人民西路（南门山至区人民银行），这里集聚了700多家商业、服务业门面（含商场），总商业、服务业经营面积达6万多平方米，包含了皮革、服装、美容化妆、家电（含通讯）、五金建材、文化、餐饮娱乐、医药零售、汽车、家俱等行业。通过实地调查，我们从不同街区临街商业铺面所经营的商品种类，经营面积以及租金走势等多个层面进行了综合比较和整理。19涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":282.57,"y":65.023,"z":257},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第20页共88页皮革类8.23%8.94%1.83%1.28%0.57%14.04%4.96%16.03%8.23%21.56%服装类21.56%美容化妆类6.24%家电类13.19%五金建材装饰类16.03%文化用品类4.96%餐饮娱乐类14.04%6.24%13.19%汽车类0.57%家俱类1.28%综","p":{"h":14.98,"w":15.009,"x":573.5,"y":368.122,"z":468},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"合商场1.83%其它8.94%涪陵区商业市场各业种所占门面数量比例图从上图可以看出，服装类占有比例最大，而汽车类则比例最小。经过分析，我们可得到：作为中心商业，汽车类经营因市场需求相对较小而所占商业门面数量比例较小，而服装行业因利润较大而经营者多,其所占的门面数20涪陵博宇帝都策划案第21页共88页涪陵区商业市场各业种所占经营面积比例","p":{"h":14.688,"w":14.716,"x":442.922,"y":163.766,"z":481},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"图8.34%1.73%6.39%11.78%56.57%1.18%6.94%0.86%1.02%皮革类2.19%服装类8.34%美容化妆类1.73%家电类6.39%五金建材装饰类11.78%文化用品类1.18%餐饮娱乐类6.94%汽车类0.86%家俱类1.02%综合商场56.57%其它1.69%2.19%1.69%量比例相对较大。从上图可以看出，综合商业占的面积比例最大，仍是经营的主流，而服装类因多选择最为繁华而租金又较高的门面，在选择门面大小上则偏向于面积较小的。涪陵区主要街区商业门面数量比例图兴华中路29.36%19.72%29.36%高笋塘路18.30%高笋塘转盘5.67%广场","p":{"h":11.863,"w":11.902,"x":632.008,"y":683.001,"z":652},"ps":{"_cover":true,"_scaleX":1.003},"t":"word","r":[17]},{"c":"路14.04%12.91%14.04%18.30%人民东路12.91%5.67%人民西路19.7221涪陵博宇帝都策划案第22页共88页从上图可以看出，以高笋塘为中心的兴华中路、高笋塘路为商业集中区，其门面占总数量的比例高达53.33%，而其中兴华中路（高笋塘转盘至黎明路转盘）占总数量的达29.36%，说明该路段处于商业集中区。备注:1.兴华中路为高笋塘转盘至黎明路转盘路段；2.人民东路为南门山至红豆夜总会路段；3.人民西路涪陵","p":{"h":10.987,"w":11.009,"x":211.583,"y":306.033,"z":298},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[10]},{"c":"区主要街区商业门面面积比例图8.36%11.82%8.10%兴华中路57.79%高笋塘路9.12%高笋塘转盘4.80%广场路8.10%4.80%9.12%57.79%人民东路11.82%人民西路8.36%为南门山至人民银行路段。从上图可以看出，兴华中路（高笋塘转盘至黎明路转盘）占的面积比达57.79%，处于绝对优势，为商业集。22涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":417.57,"y":65.023,"z":206},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第23页共88页皮革类在各街区所占的比例5.17%6.90%1.72%8.62%20.69%高笋塘路5.17%兴华西路8.62%人民西路56.9%广场路20.69%人民东路6.90%高笋塘转盘1.72%56.90%皮革类皮革在各个城区都占据着重要的位置，在涪陵区也不例外。而对于涪陵各街区来说，人民西路的皮革商业门面则占据了绝对地位，56.9%的比例让其它街区望尘莫及，其次是广场路，该路段占了20.69%的比例。但是从经营的商品品质来讲，广场路经营品种档次较高，这里有科而士、圣百庭、意尔康、红蜻蜓等知名鞋业的专卖店；其次是兴华中路，尽管占的比例较小，但是却有多家品牌产品的进入；而人民西路的皮革主要以低档产品为主。服装类23涪陵博宇帝都策划案第24页共88页服装类在各街区所占的比例1.97%6.58%24.34%高笋塘路24.34%兴华中路16.45%人民西路17.11%33.52%16.45%","p":{"h":14.115,"w":50.232,"x":429.809,"y":327.469,"z":280},"ps":{"_cover":true,"_enter":1,"_scaleX":1.002},"t":"word","r":[7]},{"c":"17.11%广场路33.52%人民东路6.58%高笋塘转盘1.97%服装是获取高额利润的商品之一，这就是几条主要街道比例差异不太大的主要原因。而从经营的主要商品品质来看，兴华中路以品牌服装为主，这里有雅戈尔、与狼共舞等知名品牌；其次是广场路，这里有红豆、劲霸等品牌，同时，广场路经营的服装中，女装占了主导地位。美容化妆类24涪陵博宇帝都策划案第25页共88页美容化","p":{"h":14.115,"w":14.164,"x":242.418,"y":169.032,"z":273},"ps":{"_cover":true,"_scaleX":1.003},"t":"word","r":[5]},{"c":"妆类在各街区所占的比例9.09%20.45%4.55%9.09%9.09%高笋塘路9.09%兴华中路47.43%人民西路9.09%47.43%广场路4.55%人民东路20.45%高笋塘转盘9.09%这里所讲的美容化妆类，包含了美容、化妆品、装饰品等多种与人的美容及装饰佩带有关的产品及服务业，这种商业、服务业中，化妆品的利润最高，超过了很多商业业种，作为新兴商业中心的兴华中路，这里街区环境好，人流量大，商品交易量大，是理想的化妆品销售场所，而对于其它街区而言，是无法比拟的。25涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":458.07,"y":65.023,"z":219},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第26页共88页家电类家电类在各街区所占的比例11.83%6.45%4.30%52.69%22.58%2.15%高笋塘路52.69%兴华中路22.58%人民西路4.30%广场路6.45%人民东路11.83%高笋塘转盘2.15%这里的家电类包含有通讯产品交易，这些商品的利润率也是很高的，特别是手机，这种在几年前还属于奢侈品的商品利润要远远高于相关的日常生活用品。而高笋塘路的手机门面占了调查街区总和的52.69%，其中心地位是显而易见的；其次是兴华中路，占了22.58%；其它街区合计比例则仅仅才24.73%。","p":{"h":21.412,"w":10.706,"x":148.649,"y":666.476,"z":265},"ps":{"_cover":true},"t":"word","r":[9]},{"c":"26涪陵博宇帝都策划案第27页共88页五金建材装饰类五金建材装饰类在各街区所占的比例0.00%2.65%13.27%5.31%0.88%","p":{"h":13.211,"w":38.254,"x":207.524,"y":313.161,"z":286},"ps":{"_cover":true,"_enter":1,"_scaleX":1.003},"t":"word","r":[12]},{"c":"高笋塘路2.65%兴华中路77.88%人民西路0.88%广场路5.31%人民东路13.27%77.88%高笋塘转盘0%兴华中路之所以在本业态中占有这么高的比，其主要原因是，这里有建材装饰市场，涪陵的建材交易中心就集中在金穗路口与兴华中路一带。而作为老商业中心的广场路到大东门一带，却没有多大的比例，说明这里的业态仍倾向于以高收益的商品为主。27涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":532.319,"y":65.023,"z":222},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第28页共88页文化用品类文化用品类在各街区所占的比例2.86%11.43%14.29%34.29%25.71%11.43%高笋塘路11.43%兴华中路34.29%人民西路25.71%广场路14.29%人民东路11.43%高笋塘转盘2.86%这里说的文化用品类，主要包括书报、文具、文印和音像等商品，这些商品在很大程度上是为其它高收益的商品交易服务的，如果这里的商业服务业繁华，则这里的文化也就相对较为丰富，这样便于促进综合商业的发展。同时，如果学校、政府机构较多，则文化业的分布也较为密集。作为新兴商业中心的兴华中路，这里不仅商业服务业发达，同时政府机构也较多，其在文化类中占有34.29%的比例也就不足为奇了。wenku_29({"font":{"c25ae7b665ce050876321321001001d":"宋体","c25ae7b665ce05087632132100201*d":"TimesNewRoman","c25ae7b665ce050876321321003001d":"宋体"},"style":[{"t":"style","c":[1,4,0],"s":{"font-size":"13.5"}},{"t":"style","c":[1],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[1,6,8,12,15,2],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[0,1,2,4,5,6,7,8,9,10,11,12,13,14,15,3],"s":{"color":"#000000"}},{"t":"style","c":[4],"s":{"font-family":"c25ae7b665ce05087632132100201*d"}},{"t":"style","c":[8,11,5],"s":{"bold":"true"}},{"t":"style","c":[8,6],"s":{"font-size":"21.412"}},{"t":"style","c":[5,6,8,10,11,7],"s":{"font-size":"21.412"}},{"t":"style","c":[8],"s":{"font-family":"c25ae7b665ce050876321321001001d"}},{"t":"style","c":[10,11,14,9],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[11,10],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[11],"s":{"font-family":"c25ae7b665ce050876321321003001d"}},{"t":"style","c":[15,12],"s":{"font-size":"14.098"}},{"t":"style","c":[12,14,15,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有少量的中档商业门面外，其它街区都为低档商品交易门面。这条街的商品主要以皮革为主，其次是服装，而作为高收益的家电则几乎38涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":498.57,"y":65.023,"z":286},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第39页共88页没有，其比例仅占2.88%。现在这一段发展处于半停滞状态，门面普遍破旧，租金水平低下，经营杂乱。1.01%5.76%6.06%1.01%9.09%5.05%6.06%51.52%6.06%2.02%12.12%皮革类12.12%服装类51.52%美容化妆类2.02%家电类6.06%五金建材装饰类6.06%文化用品类5.05%餐饮娱乐类9.09%医药类1.01%家俱类5.76%综合商场1.01%其它6.06%广场路各类经营业态分布比例图注：该调查路段主要为南门山至涪陵广场段。广场路处于涪陵广场与南门山之间，人流量较大，但路况并不理想，尤其是人行道窄而且破烂，道路坡度较大，这给商业交易带来了困难。但是，这里也是商业潜力最大的街区之一，如果市政规划和房地产开发整治得当，将会带来巨大的商机。39","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":310},"ps":{"_cover":true,"_enter":1},"t":"word","r":[4]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":6,"t":"1","pptlike":false,"cx":36,"cy":36,"cw":1194,"ch":824}})涪陵博宇帝都策划案第40页共88页人民东路各类经营业态分布比例图皮革类4.40%服装类10.99%12.09%3.30%7.69%4.40%10.99%9.89%美容化妆类9.89%家电类12.09%五金建材装饰类16.48%文化用品类4.40%18.68%4.40%16.48%12.09%餐饮娱乐类18.68%","p":{"h":15.013,"w":52.484,"x":653.483,"y":344.747,"z":421},"ps":{"_cover":true,"_scaleX":1.004},"t":"word","r":[7]},{"c":"医药类7.69%综合商场3.30%其它12.09%注：该调查路段主要为南门山至红豆夜总会段。同人民西路一样，该街区在南门山一带的商业氛围和商业交易量已经处于下降的趋势，但从市政建设及房地产开发的形势来看，这里孕育着巨大的希望。原因有：一是规划中的步行街位于该路段；二是重百、新世纪这两大商业巨头将入住于此。这样，这里恢复以前的雄风已指日可待，这里的发展也必将带动相邻的人民西路及广场路段的发展。40涪陵博宇帝都策划案第41页共88页皮革类2.5%7.50%20.00%2.50%7.50%5.00%10.00%服装类7.5%美容化妆类10%家","p":{"h":14.969,"w":14.996,"x":582.18,"y":231.129,"z":526},"ps":{"_cover":true,"_scaleX":1.001},"t":"word","r":[5]},{"c":"电类5%文化用品类2.5%2.50%42.50%高笋塘转盘各类经营业态分布比例图2.50%餐饮娱乐类42.5%家俱类2.5%综合商场7.5%其它20%从上图可以看出，高笋塘现在已经逐步形成了餐饮娱乐中心，其商业地位已经逐渐被其它街区取代，现有的一个地下商场和综合商场已经明显地处于颓势（爱家超市除外）。（2）涪陵商业物业调查涪陵商业物业调查表：项目名称宏泰经典调查内容发展商涪陵宏泰实业涪陵日兴房产朝发新城太极集团御座名邸朝发新城太极百货41涪陵博宇帝都策划案","p":{"h":13.499,"w":3.375,"x":417.57,"y":65.023,"z":334},"ps":{"_cover":true},"t":"word","r":[4]},{"c":"第42页共88页人民东路18号区位特征中档商业街(位于规划中的步行街)规模类型(具体未定)中高档综合商场业态定位5400多整体租售涪陵广场南沿规划建设中的商业休闲中心14000多整体租售南门山南门山规划中的商规划中的商业步行街业步行街区1万多重百大楼入住1万多新世纪百货入住中高档综合商场或专业商场中高档中高档售：租售价格二层2500元/；三层2300元/租售状况未租售租：80元//月；一层15000元/；","p":{"h":21.412,"w":21.412,"x":511.2,"y":569.606,"z":514},"ps":{"_cover":true},"t":"word","r":[6]},{"c":"售：6500元/未租售已确定已确定42涪陵博宇帝都策划案第43页共88页现实商业氛围较差，预计前景较好综合评价规划中的商业休闲中规划中的商步行街区，规划中的商步行街心，大楼规划设计属区有很好发展前景，可以区，有很好发展前域一流，有较好的商业带动周边商业及相关景，可以带动周边基础产业发展商业及相关产业发展（3）竞争分析①近期上市物业竞争分析以上商业物业在涪陵区正在规划建设的物业中具有代表性，对于本案具有一定的影响，这其中包括竞争威胁，也包括市场机会。其中宏泰经典和御座名邸都是初具规模的建筑，其步伐已经走到了本案的前面，它们都在试图通过某种合理的途径来解决物业的租售问题，一旦它们找到理想的推广方式，无疑会对本案构成较大的威胁；还有在南门山转盘旁有两家商业物业，即将引入重百和新世纪两个重庆商业巨头的入住，并且离本案约400m，对于本案也存在着相当的威胁，至少本案不能采用同样的业态定位即定位于百货商场，这主要是因为：首先这两大巨头是重庆市的知名品牌，已经在重庆市民中形成了良好的口碑，从这两家商场在重庆的经营业绩就可知道，它们具有较强的市场竞争能力和应变能力；其次，它们的经营思路和机制也不是一般的商家所能具有的，在主城区，多家商场的倒43","p":{"h":14.525,"w":16.875,"x":782.58,"y":820.828,"z":216},"ps":{"_cover":true,"_enter":1},"t":"word","r":[5]}],"page":{"ph":893.25,"pw":1263.375,"iw":1194,"ih":822,"v":
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