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最新西安汽车美容市场分析报告

时间:2019-05-28 13:59:22 网站:公文素材库

最新西安汽车美容市场分析报告

西安的汽车美容装潢市场行业分析报告

一,开业前准备的工作。

1.市场定位。

在成都开店前做得最多的事情,应该是市场调查,调查所在地其他同行的日常经营情况,经营档次和客流量还有经营项目是主要了解的内容。只有在充分了解了对手的情况后,才能更好的制定出自己的经营路线取长补短。是做大排档还是专业店这很关键,关乎到日后的可持续发展和新业务的拓展。当地市场调查的调查项目你的投资有多少?

对核心技术掌握的程度?你的技术骨干有多少?店铺的位置怎么样?

经营商圈内的目标顾客群体和潜在顾客群体怎么样?店面经营面积有多大?如何进行划分?

店面外的停车位置有多少?准备经营那几类项目?店面装修如何?

周围的竞争对手如何?他们的优势与劣势如何?

该项目整个城市中最大的几个经营着的发展范围如何?你们城市对该项目的管理情况如何?你的经营管理理念和路线是什么?

怎样来推广这些经营管理理念和路线?你如何建立一个稳定\\团结\\向上的团队?还有如何进行宣传推广?

2.店铺准备。前期投资

1.前期投资约5-10万元设备投资:柜台、门面装修、电脑及简单家具,一次性投入约2万元。

2.3个月运转费用:一家店新开张,要作好两三个月没有生意的准备,最好事先筹备好3个月的运转费用3万元左右。

3.进货款:新店开张,店里要备好大约价值2万元的汽车装潢材料。当然,如果有供应商愿意让你代销装潢材料,卖出去再结算,那这一笔费用可以省下。

4.手续费:一般来说,注册资金为50万元的企业,代理费用约三四千元。B.每月支出

1.房租:在较高档的居民小区附近,租一个20-40平方米的门面,加上水电和物业管理费,一般花费在每月201*-5000元。

2.员工工资:开一家汽车装潢小店,至少要聘请一名电工和两名贴膜工。电工月薪在1200-1500元左右,贴膜工大约月薪千元。3.税收:每月固定税收大约500元。

4.每月交际费用:不算很高,大约1000元就可以了。

C.每月收入

按市场行情,一辆Passat做普通的整车装潢,收费约为3000-5000元,一辆桑车的整车普通装潢,收费在201*-3000元。但做整体装潢的车辆相对较少,而以做局部装潢为多。一家小型门店,运转正常的话,每月营业额可达到4-5万元。

汽车装潢毛利率为40%,每月毛利大约在15000元到201*0元之间,再扣除各项支出,便是每月净利润。

3.经营项目。

汽车美容店当然应该以洗车和美容为主业啦,但是具体的美容项目是什么呢?一.新车开蜡二.汽车封釉美容三.漆面打蜡四.漆面抛光五.底盘装甲

六.汽车内饰桑拿七.汽车漆面划痕修复八.车内真皮制品的护理九.光触媒内室杀菌消毒十.轮胎翻新十一.车身彩贴十二.汽车内部装饰十三.汽车防爆膜十四.安装倒车雷达十五.中央门锁十六.防盗器

十七.全球卫星定位系统(GPS)十八.汽车隔音十九.真皮座椅

4.招聘员工。最好在招工时,多招熟练工人。除了可以快速进入工作状态令店面迅速走上正轨之外,还能顺带的安排他培训其他的新手。此外,需要注意的

是,不要在招工启事上注明“招美容师傅”。因为这样招来的人,多数只干打蜡、抛光封釉之类的活,绝不肯洗车的。招人一定要招什么都肯干的人,如果有这样的师傅,宁可多付点工资。除了可以减少不必要的闲人、降低店面运营费用之外,还能在队伍里树立一个好的榜样。

5.装修店面。装修美容车间时,应多以方便日后的使用为好,并尽可能的考虑到多方面的情况,安排好蓄水(水池)、排水(污水)、滤水(污水)等方面,电器插座还要考虑防潮防短路等问题。车间设计尽量简洁,布线布管要合理,最好把车间的用电独立一个闸刀,以防日后因短路跳闸而影响全店面的正常用电。此外,要考虑到日后的拓展需要,为日后拓展新业务需要而预留空间,比如说贴膜房和举升机位置,我给些准备装修的朋友一些建议:

(1)汽车停车位置应设计有3个以上为好,要是面积不够,最少也不能少过两个位置,否则雨后的晴天,是根本忙不过来的。

(2)最好能安装提升机,无论是更换机油还是喷底盘装甲,都是给客人显示你们专业形象的最好方式。

(3)保留贴膜房,而且最好是靠近外面设置,而不是缩在店里面。在贴膜的时候,关上玻璃大门,行人经过就可以看到了。

6.设备购买。我给大家列举需要购买的设备:

(1)阔龙电脑洗车机一台,这是每一家专业的汽车美容店必不可少的设备。

(2)地毯甩干机1台。最好是不锈钢外壳的。

(3)吸尘器2台最好。刚开业时,工少,可以只购买一台。

(4)打蜡机2台。车多时或是赶工时,可以同时施工,快点。

(5)抛光机2台。理由同上。

(6)臭氧消毒机或者是高温消毒机1台。臭氧消毒机实用和危险度低于高温机。

(7)水枪一台,冲洗脚垫等用。

(8)水桶若干、毛巾若干、刷子若干。

7.制度设定。任何的公司企业,都要有员工守则,要用制度去约束员工而不是老板去监督员工。具体的细则将在下文提供参考。

8.加盟学习。如果你考虑到加盟一个品牌的话,那么就需要做这方面的准备了,但是在众多的美容品牌里挑选一个好的,的确不是件容易的事。因此,加盟前必须了解清楚该品牌的实力、能够提供的帮助、企业与产品的知名度、加盟条件与

费用等等。就算是选好的连锁品牌,在签约时也必须把合同看清楚,了解透彻了方好签字。否则日后出来问题,就又免不了一些无谓的争吵了。加盟的合同写多漂亮都好,和现实都有很大的差别。不如说,他写的都是超正常的运营状态,排除了雨天、停电、停水、放假等因素。此外他们通常都是强调的是收入,而没有给大家计算费用的成本。就算是列出了成本,也只是简单的计算了一下工资、房租、水电税金等常用费用,而没有把其他的杂七杂八的费用给大家列明,例如说水桶、水鞋、制服、刷子、清洗剂、机器设备配件和维修折旧、工人的伙食费、工人房的租金、工人提成等等一系列的费用。这些都是很运营成本,而很奇怪的是,加盟总部总是不约而同的没有一一列明出来。不能说是故意的,只能说是“善意”的。只有当你真正加盟了以后,才能看到问题的所在,但到那时一般都是骑虎难下了。虽然不能一棍子打翻一船人,但有心想加盟的你,必须有这个心理准备才好。

9.产品购买。如果选择了加盟连锁品牌,那么多数是使用品牌提供的产品了。但如果没有选择加盟的话,那选择什么产品来使用呢?其实不难,这就要看你市场调查的工作做得够不够细了。通过仔细的观察同行,不难发现他们通常使用的产品是阔龙牌子的,既然大家都选择了这个牌子的产品,自然不会差到哪里去了。

扩展阅读:最新市场分析报告

1.CustomerRequirementsandAttitudes

Dependingonthemarketsformanganeseproducts,customerattitudesandrequirementswillvaryconsiderably.Generally,theproductionsideofmanganeseproductsareextremelymatureindustrieswithsubstantialover-capacity,sothattheproducersarelessthanforthcomingaboutdiscussingtheirmarkets.Nevertheless,manyofthosehaveexitedtheindustryorconsumersofmanganeseproductshavebeenwillingtosharetheirpreferencesandattitudesonmanganeseproducts.Therearesomecommonfeaturesofallofthecustomersandtheirviewsoftheirindividualmarketsthatareworthintegratingatthebeginningofthediscussion:Themarketstobeservedarebyandlargeindustrialmarketspopulatedbyindustrialbuyers,responsibleformeetingcostbudgetsaswellasspecificationrequirements.Themarketperceptionofproductsfromemergingmarketsisuniformlypooracrossthemultiplemarketsweexamined.Thestatedopinionoftherespondentsevidentlybeliesthetruth;theproductsfromemergingmarketsevidentlysellwellonthemarket.Thecustomerstypicallyseetheirsuppliersintwoclassesthe“high-end”suppliersofhighqualityandoftenbrandedproduct,andthe“low-end”productthatisveryinexpensivebutpotentiallyfraughtwithproblems.Thecustomersareverypricesensitiveingeneralthepriceofqualityisrelativelylowattheprocurementlevelinthecustomer,butmuchhigherintheoperationsandsales

departmentsofthecustomer.Therearealsosubstantialpricebreaksdemandedforloyaltytoaparticularsupplier,orforvolumeofprocurement.Overall,thecustomersthatpurchasenaturalmanganesedioxide,manganousoxideandmanganesesulphatemonohydratearesophisticatedpurchasersthatseemtoallknoweachother,either

throughreputation,tradeassociation,orbymigrationacrosscompanies.Manytimes,wefoundthattheyhadworkedtogetherpriortoanindustryconsolidation.Itappearstobearelativelytightnetworkofbuyersandsellersineachandallofthemarketsunderdiscussion.

TheCompetitiveLandscapeforManganeseProducts

Interestingly,thecompetitivelandscapeinManganeseproducts--NMD,manganousoxide,manganesesulphate--isnotdominatedinlargepartbyfourlargeconglomeratesthatfocusonmanganese(pleaserefertoourappendixonthe“bigfour”ofmanganese).However,inourinvestigation,weweresurprisedtofindthattherearemanymoreproducersofproducts,especiallyformanganesesulphateandMSM,thanwehadoriginallyanticipated.Thisappearstobeduetothesmallnatureofthecustomerbaseformanganesematerialsotherthaninferro-alloysandthehistoricaldevelopmentoftheproductsandindustriesfortheotherusesofmanganese.TheFieldofCompetition

ThereareamassivenumberofproducersofmanganeseproductssimilartotheproductsMECisproducing.Thesearetrulyworld-marketgoods,withkeyproducersinmanycountriesthroughouttheworld.Thetablebelowillustratesapartiallistoftheproducers,aswearecertainthereareotherswedidnotlocate.Nevertheless,thislistgivesthereaderaverygoodideaofthescopeandbreadthoftheindustryofMEC:Themarketsformanganeseproducts(otherthanferro-metallurgical)areallcharacterisedasmatureindustrieswithover-capacityinthesupplyindustries.Thisgenerallymakesmanganeseproductslow-marginproducts.Hence,thereareconsolidationsthathavebeenoccurringinallbranchesoftheseindustriesatasubstantialpaceoverthelastfewyears.2.Themarketsformanganeseproducts(otherthanferro-metallurgical)areall

characterisedasmatureindustrieswithover-capacityinthesupplyindustries.Thisgenerallymakesmanganeseproductslow-marginproducts.Hence,thereareconsolidationsthathavebeenoccurringinallbranchesoftheseindustriesatasubstantialpaceoverthelastfewyears.PenetrationforBatteryUses

ManganeseDioxideisprincipallyusedinbatteries.Withintheproductionof

ManganeseDioxideforbatteries,therearethreetypesofproducers:ProducersthatspecialiseinEMDmanufacture,typicallyforuseinbatteries.ProducersthatmakeonlyChemicalManganeseDioxide(CMD),generallyasaby-productfromsaccharinemanufacturing.Producersthatsupplynaturalbatteryore.Typically,thenaturalbatteryoreproducersareoneofthelargefourminingconglomerates,alongwitha

numberofsmallermines(e.g.inIndonesia)thatgrindbatteryoreprincipallyforlocalbatteryproducers.Naturalbatteryoreisgenerallynotalargemarketatthemerchant

level,asthebatteryproducersareaquiteconcentratedindustryingeneral,andtheselargebatteryconglomeratestypicallynegotiatequitefavourablecontractswiththeminesthatproducebattery-gradeore.Virtuallyeverymanganesedepositthatiscapableof

producingbatterygradeorewasdiscoveredandmappedbefore1970,althoughsomeadditionallenseshavebeenfoundinanAustralianmine.Thus,thequalityofvirtuallyallbatteryoreisknowntothebatteryproducers,andtheytypicallysetthepricetheywishtopayfornaturalgroundbatteryore(NMD).Inshort,thisisamarketthatisdifficulttomakeaprofitinthereisover-capacityinthemarket,andconsolidationinthebatteryindustry,suchthatlow(ornegative)marginswilloccuratthebatteryoresupplierlevel.

TheEMDproducers,ontheotherhand,arearelativelyfractionatedindustryfightingatechnologybattleinamarketthatisgrowingat6%peryear.Theirprocessisquitesensitivetotheoretheyuse,andsomeoreismuchbetterfortheirprocessthanothers.Oneormoreparticularcharacteristicsofanaturalproduct(ore)asaninputcanformthecoreofacompetitiveadvantageinthismarketifhigh-gradeChiaturaorecanbeobtained,itcouldbecomeanattractiveinput(asmanganousoxide)totheproducersofEMD.Hence,thisisacompetitivefieldwherethenaturalcharacteristicsoftheChiaturaore,combinedwiththeanalyticalcapabilitiesandexpertiseofMEC,couldbeadistinctasset.Ofcourse,therewillbeatrialperiodattheEMDproducers,buttothedegreethatMEC’smanganousoxideaddskeytechnicalorprocessingqualitiestotheEMDproducer,itisclearlypossibleforMECtocarveanicheinthismarket.Theupstreammarketforbatterieshasintegratedtoaverylargeextent.TheEMDproducersarefeelingthepressuretointegrate,buttodaythebattleisstillbeingfoughtlargelyonthetechnicalfrontwhichproducersuppliesthebest(ormostcosteffective)EMDfortheparticulartypeofbatterybeingproduced.Thisbattleisfarfromover,butisfraughtwithriskthatinafewyears,consolidationwillhitthisindustryaswell.TheChineseandIndianchemicalcompaniesareinvolvedintheEMDmarket,asareSamancorandErament/Comilog/Chemetals,suchthatthereissubstantialcompetitioninthismarket.PenetrationintheAgro-ChemicalIndustries

Theagro-chemicalindustriesaregenerallyrelativelyfractionatedatthesupplierlevel.Theactualfeedproducershaveconsolidatedconsiderably,suchthattheyareusuallylargefirmssuchasRalstonPurinaorCargill.Atthenexttieroftheindustry,thesefeedproducersdependonmyriadfeedpre-mixers.Also,boththefeedpre-mixersandtheir3.customers(thefeedproducers)purchasefrommanysuppliers.Inaddition,thelargefeedconglomeratesalsopurchasemicro-nutrientsfromspecialitymicro-nutrientsuppliers(PrinceChemical,MontereyChemical,Jefo,Inc.).

Ultimately,thesemicro-nutrientsuppliersandfeedpre-mixerspurchasefromanumberofsources,includingmanufacturers(suchasMEC),tradehousesthatsellnonameimportedgoods,andnutrientdistributorsthattendtosellproductsfromsmalleroutputfacilities,suchasMECandotherproducers.

Theagriculturalfertiliserandfeedmarketstypicallyarebrandedproducts,asaremanyofthepre-mixesthataresoldtothefertilisermanufacturers.Fertiliser,however,istypicallymilledlocally,suchthatspecialgradesareproducedtoservetheneedsofthesoilandthefarmersinthatarea.Asaresult,afertilizermillmaypurchaseadditionalmanganousoxide(andotherformsofmanganese,suchaschelatedmanganeseorMSM)forblendingintotheirfertiliserproducts.Also,fertilisermillsmayblendspecialfoliarspraysthatcontainmanganese,iron,andothermicro-nutrientstypicallyappliedintheregionalgrowingare.ThisisverycommonincitrusgrowingregionssuchasFlorida,USA.

Finally,thefertiliserorfeedadditivescanbethemselvessoldformixingandapplicationbythefarmersthemselves.WehavefoundagooddealoftheChineseandIndianMSMappearingontheshelvesofthefeedandfertilisermerchantsinEurope.IntheUSA,theTecmangamandMan-Growbrandswereestablishednearlyfiftyyearsago,suchthattheyholdthetopandmiddleofthemarkets.SomeChineseandIndianproductcompetes,buttherehavebeenanumberofsignificantandwellpublicisedincidentsrelatingtoforeignproductscoupledwiththexenophobiaofmostAmericanfarmers,theforeignproductdoesnottendtosellwellagainstthe“domestic”brands.27

Ofthe“bigfour”inthemanganesebusiness,onlyEramet/Comilog/Chemetalsappearstohavesignificantpresenceinthemanganeseagro-chemicalmarket.AlthoughthereisBrazilianproductbeingmanufactured,itissoldlocallyanddoesnotappeartofinditswayintootheragriculturalmarkets.Nevertheless,thebig-fouraswellasother

manganeseintermediatenutrientmanufacturersproductsfindtheirwayintothefertiliserplantsofEurope.ThetablebelowprovidesalistofthemajorEuropeanfertilisermanufacturerswiththeirplantsites:

Evidently,thereareconsiderabletargetsofopportunitytosellmanganesemicronutrientsinthefertiliserindustryofEurope,recognisingthatmanganesemicronutrientsareonlyrequiredundercertainsoilconditions.Thislist,however,mayformastartingpointforpenetrationintothefertiliserproductionmarketinEurope.Coupledwithagoodmapofthegeologicalandsoilofthevariousareas,itwouldbequiteeasytodeterminewhichplantsactuallymustneedtopurchasesignificantmanganeseadditionstocombatacidorpeatysoils.

Manganese-basedfungicidessuchasManebaresoldgenerallyundertradenames:

Maneb:(asManex,Manox,Maneb80),Mancozeb:(asDithane,Fore,Tridex,Manzate),Farmaneb,Manesan,Manex,Manzate,Nereb,Newspor,andThiram(asThiram,75WG,Tripomol)28

TheleadingmanufacturersofsomeformofManeb,eitherasasimpleformulationoras4.partofanotherproprietaryfungicideincludeallthelargestnamesofthechemicalindustry,includingNovartis,Monsanto,Zeneca,DuPont,AgrEvo,Bayer,Rhne-

Poulenc,DowAgroSciences,AmericanCyanamid,MitsubishiChemical,KVKAgroandBASF.Inaddition,therearemyriadmanufacturersspreadthroughouttheglobethat,

whilenotchemicalsuper-giants,manufacturesubstantialamountsandvarietiesofManebaswell.ThereisnotruedominantplayerintheManebmarketthetechnologytoproduceManebdatesfromthe1950’s,anditsuseissowidespreadastomakeitaproductproducedvirtuallyeverywhere.Asaresult,themarketformanganese

intermediariestoservetheManebmanufacturingmarketisquitediversifiedmanyofthelargechemicalgiantshavestreamsofmanganesesulphatesolutionfromotherindustrialprocessesthatsupplytheirneedsforManebmanufacture.Other,smaller

manufacturerssimplypurchasethemanganesesulphatethattheyrequireinsuitableform(liquidorMSM)tobeintroducedintotheirprocess.Ofcourse,manyofthelargerproducerssimplyhavecontractswiththeminingoligopolymemberstosupplythem

manganeseinaformthatisuseful.Thereareclearlyopportunities,however,especiallyinthesmallandspecialitychemicalplants,tosellmanganesesulphate,orpotentiallyroastedmanganeseoxide,tothehundredsofmanufacturingfacilitiesthatproduceManebbasedfungicides.

Fromthestandpointofsellingintothesechemicalfactories,MEC’smaindrawbackwillbeneitherqualitynorassayitwillsimplybethesmallquantitiesthattheycanoffer.Considerthemagnitudeofsellingtoanindustryofworld-widebreadthwhere6000

metrictonsisaverysmallamount,evenforasmallchemicalplant.ThismaybeamarketinwhichMECcanapproachintwoways:

Targetafew,smallchemicalplantsthatwouldconsiderapurchaseoftherelativelysmallquantitiesthatMEChastooffer,wheredistancetoMECcutsshippingcoststomaketheirproductveryprice-competitivewithlargersuppliers.Considersellingthroughdistributorsortradehousesthatservethechemicalindustries,wherethe

distributorscan“makebulk”forthechemicalplantsbyaggregatingMEC’sproductionwiththoseofother

28Othersynonymsinclude:ChlorobleM,DithaneM22,DithaneM-22Special,1,2-Ethanediylbiscarbamodithioic

acid,manganesecomplex,1,2-Ethanediylbiscarbamodithioicacid,manganese(2+)salt(1:1),1,2-Ethanediylbismaneb,manganese(2+)salt(l:l),Ethylenebis(dithiocarbamato),manganese,

Ethylenebis(dithiocarbamicacid),manganesesalt,1,2-Ethylenediylbis(carbamodithioato)manganese,Kypman80,Maneb80,Maneba,Manebe,ManebganManesan,Manganeseethylenebisdithiocarbamate,Manzate,ManzateD,PolyramM,Rhodianebe,Sopranebe,Sup’rFlo,Trimangol,VancideManeb80.

emergingmarketsproducerstoassembleaquantitysuitableforalargechemicalplant.Overall,theformerapproachhastheappealofyieldingamuchhigherpriceforthechemicalintermediarythanthelatterapproach.Sellingtodistributors,onewouldlikelyneedtomeettheChinese,Indianandotherchemicalby-productpricestobecompetitiveinthemarketplaceatthedistributorlevel.Ontheotherhand,theformerapproachwilltakeagooddealofmarketresearchandpersistencetoearnandkeepacontractofsupplywithalocalagro-chemicalplant.PenetrationinChemicalSegment

Theremainingchemicalsegmentsthatwewilldiscussarethesegmentsofbrickcolorantsandelectrolyticzincproduction.Ofthese,thebrickandceramiccolorantindustriesarebyfarthelarger,morelucrative,andeasiertopenetratecomparedtothe5.remainingsegments.

ElectrolyticZincProduction

Theproductionofelectrolyticzincisalargeindustrythatusesarelativelysmallamountofmanganesetoprecipitateferrichydroxideinthepre-solutionprocessingandasananodeprotectorduringelectrolyticseparationofthezinc.Thereareapproximately40differentcompaniesinvolvedintheproductionofelectrolyticzincworld-wide.Theirconsumptionofmanganesedioxide(eitherasoreorground)rangesfromafewtonsperyearforsmallplantsinAsiato200tonsperyearofmanganesedioxideorefromtheGrooteEylandtdeposittofeedthehugeBrokenHillSmeltersplantatPortPirie,SouthAustralia.Ingeneral,theseplantsarelocatednearzincdepositsmanyareunderthecontroloflargeminingconsortia,thoughnotgenerallythesameminingconsortiathatcontrolmanganese.BrickColorants

Brickcolorantsareprincipallygroundmanganesedioxideore.IntheUnitedStates,AmericanMinerals,FooteMinerals,DiamondShamrock(nowEramet/Comilog)andPriceIndustriesholdvirtually95%ofthemarketforbrickceramiccolorants.InEurope,SCRSibelcoQuarzwerkeGrouphasbecomethedominantforceingrindingmanganesefortheEuropeanbrickandtileindustry.Theyownsharesinatleastthreeofthemajortollgrinders(Holland),andhavepurchasedagrindingplantnearMarseillesgrinds

manganeseforuseintheFrenchtileandbrickindustries,whereastheirsubsidiary.OtherbrickcolorantgrindingisdonebytollgrindersinEuropefacilitiesthatsimplygrindoresuppliedbythebrick-makerstothespecificationtheclientdesires.C.Welsch,WesselGermanyisthelargesttollgrinder,whichgrindsmanganeseforthefacebrickindustry.BlockandShulteofHamburgalsotollgrindorefortheGermanfacebrickindustry.InSpain,thereappearstobeagrindingplantoperatingonatollandmerchantbasisMolineraAsturSAwhichgrindsmanganeseforthefacebrick,theEMDandnaturalbatteryoremarkets,aswellasforuseintheSpanishchemicalindustries.TheEnglishgrindingofbrickcolorantissplitbetweenafewfirmsthathavebecomepartsoflargeconglomeratesservingtheconstructionindustrytheGeorgeEdwardsplantat

Stoke-on-Trent,theCERamsdenCompany,andtheThomasHill-Jonescompany,nowpartofthecomplexthatownsthefamousLondonBrickworks.InAustralia,SouthAfrica,Japan,Indonesia,IndiaandChinathereareplantsthatgrindore,andvirtuallyeveryplantthatgrindsoresuppliessomemeasureofthebrickandtileindustrythroughtollgrindingorasafinishedproduct.Thissupplyoftenisaby-productofexcesscapacity,asmostofthetollandmultipurposegrindersdonotspecialiseincolorantsforbricks.IntheUSA,however,PrinceIndustriesspecializesheavilyinbrickcolorants,asdoesSCRSibelcoQuarzwerkeinEurope.

ProductPricingandValueChainEconomics

Thepriceofmanganeseproductsgenerallyvariesaccordingtothetypeofproduct,itsgradeoritsintendeduse.Thegraphbelow,derivedfromcustomsdeclarationsonUSimports,givesagoodfigure-of-meritestimateofthegoingprices(includingshipping)forthethreeprincipalproductsofMEC.Thevariationinthepricesappearstobeprincipallyduetogradeandthecontractterms,asvirtuallyalloftheproductisbroughtinundercontract:

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